Conference background

China beverage industry is a rapid development industry, start from the soda beverage (includes carbonated drinks, juice drinks, functional beverages, drinking water, etc), production and consumption are keep rising. However, the local beverage enterprises have smaller scale development, there are many regional brands, and most of the giant beverage enterprises are lack of the market advantage, so it is difficult for them to compete against both domestic market and international market. The demand of nutritious, healthy and hygienical functional beverage continuous to increase because of strengthening nutritious and healthy, as well as hygienical consciousness. Functional beverage has entered a period of accelerated development in China. Instinct of industry development and enterprise profit spur product structure to upgrade in the direction of the diversified development, thus, development prospect of functional beverage is anticipated. There’s Only 0.5kg functional beverage consumption per head per year in China in contrast to 7kg in the developed countries. Under this background, the market potential in Greater China is huge. How to research, development and production the high quality drinks? How to catch the market opportunity? How to improve the company bigger and stronger? The two consecutive terms of Ringier China Functional Beverage Summit was successfully held in year 2012 and 2013, with sponsor companies like: BASF,TCI and Beckhoff, etc. The 3rd annual China Beverage Summit will be held on 28-29 August 2014 in Guangzhou, China, which will gather the domestic beverage industry leader company, discuss formulation, technology and development strategy, promote industry exchanges and cooperation.Sneakers