Conference background

Functional foods are an emerging field in food science due to their increasing population with health-conscious consumers. BCC Research estimates that the global market for functional foods, consisting of the fortified foods and beverages and supplement sectors, will reach 176.7 billion in 2013 with a compound annual growth rate of 7.4%. In China, interest in the relationship between diet and health is certainly not new, but in fact can be traced back to millennia. What's less traditional is the remarkable interest amongst Chinese consumers in processed foods and beverages with added health benefits, especially those designed to enhance youth and beauty, increase energy, and improve heart and cognitive health. As a market of growing importance for dietary supplement makers and the functional F&B industry, China now ranks fourth in sales behind the United States, Japan and Europe. Growing consumer acceptance in packaged functional foods is influenced by lifestyle and demographic changes, including a stable middle class with greater disposable spending power and a preference for convenience, and a population with longer life expectancy and a desire for a better quality of life. The 3rd Annual Functional Food Conference of Innovation & Technology will cover the latest innovations and technology for functional food and will include workshops, creative brainstorming sessions, training programs, seminars and a Q&A. The conference will provide attendees with an update on the state of the industry and will promote the latest international market information.Adidas