Conference background

Statistics from Euromonitor International shows that in 2010, the sales volume of cosmetics in China amounted to RMB 64.2 billion and the growth rate was 13%. Cosmeceuticals, especially the Chinese medicinal herbs cosmetics had carved out a new field. It is estimated that at least RMB 20 billion of China’s cosmetic market potential is yet to be developed and the annual growth rate will be up to 10% percent. The market capacity and the current consumer awareness of China’s market for cosmeceuticals is still in its developing stage and has more room for manufacturers to develop. The Chinese cosmeceuticals market has neither official recognition nor the high quality sales channels. The financial resources are not as good as the resources of the giants of the foreign industry. How can China’s cosmeceuticals overcome the obstacles established by foreign brands and carve out a way to succeed ? This is an urgent problem for many cosmetics manufacturers who are interested in entering the doadidas