Southeast Asia is not only the fastest growing market for food and beverage; the region is home to diverse demographics and lifestyles that demand all kinds of F&B products. But the demand for healthier food and fortified products in particular has been on the rise, with probiotics, plant-based proteins, and nutraceuticals becoming more recognised among consumers.

The food culture is slowly changing in Southeast Asia, and manufacturers have to be aware that consumers will increasingly choose products that are not only tasty, but produced using healthier ingredients and/or provide some nutrition.

Within this frame of reference, Ringier Events will host the ASEAN Food and Beverage Ingredients Summit: Formulating with Innovative Ingredients and Solutions, a virtual conference that will bring together ingredient companies and F&B manufacturers, on July 8, 2021 (1-4PM SGT).

Leading taste and nutrition company, Kerry will participate in this online conference with a presentation highlighting the opportunities in the functional beverage category in Southeast Asia.

From left: Genny Tan, AH&N Business Development Manager, Kerry Asia Pacific & Southeast Asia; and Jie Ying Lee, Senior Strategic Marketing Manager, Beverage, Kerry Asia Pacific, Middle East, Africa 

According to Kerry’s 2021 Proprietary Consumer Health Survey, Immunity is the leading health benefit consumers look for when choosing food and beverage products. In this context, Kerry experts, Ms Jie Ying Lee, Senior Strategic Marketing Manager, Beverage, Kerry Asia Pacific, Middle East, Africa, and Ms Genny Tan, AH&N Business Development Manager, Kerry Asia Pacific & Southeast Asia, will share their insights on developing better beverages.

Ms Lee is responsible for driving marketing strategy for the beverage end use market through consumer, customer, category and competitive insights. She has 13 years of experience across multiple functions in Asia Pacific, from R&D to sales and brand development working with companies such as Barry Callebaut and Givaudan.

Ms Tan has worked in Asia for more than 15 years and has diverse experience in marketing, product management and business development management with a focus on functional ingredients. Appointed to her present role as business development manager for Kerry Applied Health and Nutrition for Southeast Asia, she is responsible for the growth of the proactive health portfolio. 

To engage with Kerry’s experts, register at https://pheedloop.com/register/AFBV2021/attendee/