Shiseido verifies that 2 brand new fragrances of Kuyura body milk offer emotional benefits, including happiness and relaxation, through NIRS and HRV tests.

The advantages of those 2 tests are,

- Collected data is more accurate and reliable.

- Test is more efficient.

- Test cost is reduced.

- Using attractive images, it’s easier to read and understand.

- Real time data is recorded.

This test approach can be applied in development and promotion of products which consider fragrance as one of the selling points.