Consumers are increasingly aware of the impacts caused by anxiety and stress. More than 70% of them feel stressed, and hair loss is the main hair issue caused by emotional stress (market survey conducted by Clariant Active Ingredients).

Prunizen is a unique solution targeting the effects of psychoemotional stress, a stress to which we have been increasingly exposed during our daily routines throughout these last years, on the hair and scalp to increase well-being. Thanks to its innovative mode of action focusing on the hair damage caused by the major stress hormone (cortisol), it fights scalp’s burn-out and increases hair resilience. It also provides wellness benefits as it helps increase oxytocin release, a happiness hormone, promoting well-being and scalp happiness.