EneSoothe Anti-itching Complex is a natural botanical extract with strong antipruritic function. It has two patents, specifically designed for the stubborn itchy skin problems in personal care. It is extracted from GENTIANA MACROPHYLLA, GENTIANA SCABRA, SWERTIA BIMACULATA and refined with reference to the process of TCM injections. The antipruritic efficacy and effective time is comparable to the hormone, and it takes effect within15 seconds; Compared with menthol and other natural antipruritic active substances with anesthetic or nerve desensitization effect, it has longer duration and stronger anti-inflammatory effect, and it can be used in diverse formulations both leave-on and rinse-off products.