Definicire™ is a 100% natural origin active texturizing agent, based on functionalized jojoba and sunflower seed waxes, which recreates the hair protective lipid layer. Definicire™ is a unique ingredient obtained by interesterification of jojoba wax and sunflower seed wax in presence of polyglycerol. Definicire™ reinforces the hydrophobicity of the hair, was shown to provide a humidity barrier and it allows maintaining the hairstyle. In addition, when exposed to high temperatures and humidity, Definicire™ allows to make curls last even in humid weather. It guarantees perfect hair discipline in all climates. Definicire™ is adapted to all hair types and it offers key benefits to leave-on and rinse-off haircare products.

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