Ashland innovative Aquaflow™ ECO-300 is a non-ionic associative thickener (NSAT) in novel granule form (100% active solids), biocide free as sustainable solution for high-shear (cone-and-plate ICI) viscosity builds in waterborne paints and coatings. Based on this new technology, Aquaflow™ ECO-300 can associate with other components as well as self-association, synergetic with HEC to give waterborne paints and coatings excellent rheological properties.